Every visitor gets a personal sommelier
SommBot is an AI concierge for your winery's website. It knows every bottle in your cellar, speaks in your voice, and turns curious visitors into buyers and club members — long after the tasting room closes.
Custom-implemented on your existing site — no rebuild required.
Custom-implemented on the platforms wineries actually use
Nobody ever fell in love with a wine through a search filter. They fell for a story, a suggestion, a warm welcome — poured at exactly the right moment.
The idea behind SommBot
The tasting room experience, on every screen
A concierge that greets, guides and sells — trained on your wines, your story and your policies. Nothing more, nothing less.
Knows your cellar by heart
SommBot syncs with your catalog — wines, vintages, prices, tasting notes, inventory. When a wine sells out or a vintage rolls over, it already knows.
Pairings that end in a purchase
Sommelier-level pairing, gifting and occasion advice that always lands on bottles you actually sell — with a straight line to your cart.
Your brand, your voice
Tone-matched to your hospitality — warm, knowledgeable, never robotic. Styled to fit your site like it was born there.
Guardrails built in
It speaks only from content you've approved. Shipping states, discounts, club terms — if you haven't said it, SommBot won't either.
Backs up your team
It fields the same twenty questions your staff answers between pours — hours, shipping, reservations — and hands off gracefully when a human touch is needed.
Insight in every conversation
See what visitors actually ask, which wines they crave, and when they're ready for the club. Your website finally talks back.
Set it once. It stays current
Winery websites go stale — vintages roll over, wines sell out, hours change with the season. SommBot reads from your live catalog and content, so its answers change the moment your site does.
- Real-time sync with your product catalog
- Sell-outs and new releases reflected instantly
- Nothing for your team to retrain — ever
Sounds like you. Answers like policy
Your brand took years to build — one off-tone reply can cheapen it. SommBot is trained on your story and tone of voice, and it treats your policies as law. It will never invent a shipping state, a discount, or a health claim.
- Tone-matched to your hospitality
- Speaks only from content you approve
- Hands off to your team when it's unsure
What visitors asked this month
Every chat makes the winery smarter
SommBot's reporting shows what visitors ask, what they crave, and where they hesitate — so you know what to pour, stock, and write next. Notice the busiest hour: it's usually well after the tasting room closes.
- Top questions and pairing trends
- Club-interest and gifting signals
- Searchable conversation transcripts
White glove, from hello to launch
Every winery's website is different — WordPress, Commerce7, Shopify, or fully custom. So every SommBot is implemented for you, natively, on the site you already have.
Site & stack review
We audit your website, platform and catalog, and map exactly how SommBot will plug in. Complimentary, no obligation.
Training & voice
SommBot learns your wines, story, club and policies. You review and approve everything it's allowed to say.
Custom implementation
We install and style it natively on your site. Your team doesn't lift a finger — and your site doesn't need a rebuild.
Launch & refine
Go live, watch the conversations roll in, and we tune the pour together — every quarter, included.
Target timeline: 2–4 weeks from first review to launch.
Taste it for yourself
We built a sample winery — Oakhaven Cellars — and gave it a SommBot. Ask it anything: pairings, gifts, the wine club. This is exactly what your visitors would get.
Try the live demoQuestions wineries ask
Will it work with our platform?
How does SommBot learn our wines — and who keeps it current?
Will it sound like our brand, or like a generic robot?
What if it doesn't know an answer? Will it make something up?
Can it handle shipping and compliance questions safely?
Is our data — and our customers' data — private?
How long does implementation take, and what does it cost?
Ideas on AI, conversion & hospitality
The Most Popular Red Wines in the World (And Why)
A sommelier ranks the reds people actually buy and drink worldwide, with a safe bottle and a bolder pick for every favorite.
Read → Smart buyingBest Sauvignon Blanc Under $20: NZ vs CA vs Loire
A working sommelier's honest breakdown of Marlborough, California, and Loire styles, the big brands worth buying, and a few sleepers nobody talks about.
Read → Ecommerce CRO & product discoveryWriting Product Descriptions That Sell (and Feed Your AI)
The same copy that convinces a shopper to add to cart is the copy your AI concierge reads to answer questions accurately. Write it once, well, and both win.
Read →Just looking for tonight's bottle?
Try our free AI sommelier — instant wine pairings and picks from the shelves at Safeway, Kroger, Whole Foods, Costco and more. No signup.
Give your website a warm welcome
Tell us about your winery and we'll show you SommBot running on your own wines.